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Tired of your 9 – 5 job and looking for more fulfillment? Do you dream of leaving the corporate world behind and doing things you’re passionate about such as farming, renting out cabins, churning butter, and working with the community?

In this success story, I speak with Todd Heyman, who for the past two years been scaling a farm stay experience called Fat Sheep Farm where guests can rent out cabins, grow vegetables, milk cows, and eat the food they harvest at local restaurants.

Todd and his wife Suzy, who prior to becoming full-time farmers and hosts, worked in the city as an attorney and teacher. Todd decided to cut his ties to the hustle and bustle of city attorney life to follow his passions of farming. After 4 years of practice working on the land, he decided to apply his skills to the quaint town of Heartland, Vermont.

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Episode #03 Show Notes

1. Create a google business account and advertise your to be a place to stay.
2. Create a website to take on direct bookings.
3. Build a brand, not a room.
4. Invite influencers and publicists to stay at your place to write reviews.
5. Create a social media marketing plan to generate leads.
6. Allowing customers to build a relationship with the property helps customers leave reviews.
7. If dealing with direct bookings, ask for reviews on places like Google or Trip advisor.
8. Have an Experience to set your place apart.
9. Promote local businesses and create partnerships to help become local expert and offer discounts to restaurants and activities.
10. Letting customers know you care helps them to leave reviews.

Professional hosts delivering their advice

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