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Episode #39 Success Secrets

1. Your photos, text, and title are most important when doing front-end optimization.  
2. A lot of people have professional photos but don’t have the right layout. 
3. Avoid using flowery words and big blocks of text. 
4. Your listing’s text is the third thing that the guest sees, but it’s important for your conversion rate.  
5. Treat people like how the big news media and Facebook treat them.  
6. Tell people what they’re getting in an easy to consume and absorb format, which is the bullet point format. 
7. Post at least 12 photos including one neighborhood photo. 
8. Never have more than 2 photos per room.  
9. Go to the opposite corners of the room and shoot in a similar angle to capture everything in the room in two photos. 
10. When writing your title, remove any generic words. Add in amenities that you’re offering and include emojis to catch more attention.  
11. Airbnb is not Google.  
12. Deliver the most amount of information to the guests in the least amount of time.
13. Add the checkout instructions to the house manual. 
14. The legal contract protects you but no one reads that.  
15. Pull out the important rules from your legal contract, make it easy to understand, and put it all the way at the top.  
16. When Airbnb adds in new features in the back end, you should take advantage of those right away.   
17. Don’t use Airbnb smart pricing, instead use Dynamic Pricing. 
18. Airbnb wants you to be updating your calendar.  
19. Airbnb gives a boost to flexible listings. 
20. Set your listing’s restrictions to flexible if at all possible.  
21. You get the reservation from your optimized listing, while you get reviews from your hosting strategies and abilities.   
22. A digital house manual is better than a physical house manual because you can make changes to it easier. 
23. In your digital guide book, you can add in directions with your recommendations.